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Events Mapping

Settings → Events Mapping shows every conversion you turned on against every connected ad platform. Each cell is what that platform receives.

Events Mapping

  • For Meta, TikTok, Reddit and OpenAI, a cell is the platform’s standard event, such as Purchase or CompletePayment. Pingado picks the recommended one; select the cell to change it.
  • For Google Ads, a cell is a conversion action in your account. Pick one, or let Pingado create it. See Google Ads.
  • Turn Send to off to keep a conversion in your reports without sending it to that platform.

A cell marked Pick an action needs your choice before that conversion reaches the platform.