Action items

Action items lists problems that stop conversions from reaching a platform or from being attributed correctly. Each item says what breaks, which campaigns are affected, and how to fix it.

Examples:

• Wrong UTM template: campaigns send UTMs that do not identify the campaign, so their revenue may show under the wrong one.
• Missing conversion actions: Google Ads has no action for a conversion you turned on, so Google cannot receive it.

Select Mark as fixed once you have made the change.