OpenAI
Connect
Section titled “Connect”OpenAI Ads connects with an API key instead of a login.
- In OpenAI Ads Manager, create a Conversions API key and copy your pixel ID.
- In Settings → Integrations, select Add API key next to OpenAI Ads and paste both.
What OpenAI receives
Section titled “What OpenAI receives”| Conversion | Default OpenAI event |
|---|---|
| Lead | lead_created |
| Trial started | trial_started |
| Purchase | order_created |
Each conversion goes from the OpenAI pixel and from the Conversions API with the same ID. The server event includes the oppref click reference and the pixel’s __obref cookie, the hashed email, a hashed visitor ID, IP address and user agent, and the amount and currency for trials and purchases.