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TikTok

  1. In Settings → Integrations, select Connect next to TikTok Ads and log in to TikTok for Business.
  2. Pick the ad account and the pixel Pingado loads on your site.
Conversion Default TikTok event
Lead SubmitForm
Trial started StartTrial
Purchase CompletePayment

Each conversion goes from the TikTok pixel and from the Events API with the same event_id. The server event includes the hashed email, a hashed visitor ID, the _ttp cookie, the ttclid click ID, IP address and user agent, and value and currency for trials and purchases.

Add a test event code to the connection to see test-mode payments in TikTok’s test events.