Meta

Connect

1. In Settings → Integrations, select Connect next to Meta Ads and log in with Facebook.
2. Pick the ad account your campaigns run from, and the pixel (dataset) Pingado loads on your site.

Pingado reads spend per campaign from the ad account, and sends conversions to the pixel.

What Meta receives

Each conversion goes to Meta twice, from the pixel in the visitor’s browser and from the Conversions API, with the same event_id. Meta keeps one.

Conversion	Default Meta event
Lead	Lead
Trial started	StartTrial
Purchase	Purchase
Booked call	Schedule

Change the event per conversion in Events Mapping.

With every server event Pingado sends, when it has them and the visitor allowed ad tracking:

• the hashed email (em) and a hashed visitor ID (external_id)
• the _fbp and _fbc cookies, with _fbc rebuilt from the fbclid in the landing URL when the cookie is missing
• the visitor’s IP address and user agent
• value and currency for trials and purchases

The pixel

Pingado loads Meta’s pixel with your pixel ID. When a visitor leaves an email in a form, or completes an order, Pingado passes the hashed email to the pixel too. Remove any other Meta pixel snippet for the same pixel ID from your site.

Testing

Add your test event code from Events Manager to the Meta connection. Test-mode payments then reach Events Manager → Test events. Remove the code when you are done.